Ethics Trading Blog

Ethics Trading seems to be being treated as 2 distinct sites by Google.

I’ve been doing some search engine optimisation work and looking at rage rankings as well as search positioning for certain key words.

So, I’ve been tweaking the Ethics Trading website, blogging like crazy and posting in a few different places - all in an effort to raise my profile, for soap nuts in particular. Then I sit back and wait for a day or so as the various search engines, and Google in particular, process the new content and reassess it all.

In some areas it all seems to be working. But interestingly, google treats http://www.ethicstrading.com as a different website from http://ethicstrading.com (did you spot the difference?) Yes, those little www’s make such a difference. With them my page rank is 3 and without them it’s 4. (4 is better - the rank goes from 0 - unranked, to 10 and even the google home page doesn’t get a 10!)

However, I’m still not sure how page rank links to search results, as I’ve dropped to page 2 for “soap nuts”. I need to do more work on that.

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